Your Brand, the Next Media Company: How a Social Business

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Your Brand, the Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships
There is a content surplus and an attention deficit in the minds of consumers today. They are highly influential and aiding others down the purchase funnel using organic conversations about the products they care about and the ones they don't. In order to reach these consumers, brands must create recent, relevant and value add content in order to break through the clutter and successfully change their behavior.Â

Content is still king - and if you're a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and insights and practical approaches for transforming your brand into a highly successful media company.Â

Social business pioneer Michael Brito covers every step of the process, including:Â
- Understanding the unpredictable nature and dynamic behaviors of the social customer
- Deploying social business strategies that will help facilitate the change from brand to media companyÂ
- Building infrastructure and teams, and setting the stage for transformationÂ
- Creating a real-time command center that will help facilitate reactive and proactive content creationÂ
- Identifying and overcoming the specific content challenges that your brand is dealing withÂ
- Building a centralized editorial team that will drive content strategy, governance and cross team collaborationÂ
- Enabling customers and employees to feed the content engineÂ
- Developing your content strategy that can be executed across all mediaÂ
- Transitioning from "brand messaging" to a highly relevant content narrative
- Successfully integrating paid, earned, and owned media contentÂ
- Distributing the right content at the right time through the right channels to the right customersÂ
- Mastering the critical new roles of the community managers and others as you build your media company
- Evaluating the content technology vendors and software platforms vying for your business
Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie and Pepsi - delivering specific, actionable, powerfully relevant insights you can act on begin the transformation from brand to media company.
Country USA
Manufacturer Que Pub
Binding Hardcover
UnitCount 1
EANs 9780789751614
ReleaseDate 0000-00-00

Country	USA
Manufacturer	Que Pub
Binding	Hardcover
UnitCount	1
EANs	9780789751614
ReleaseDate	0000-00-00

Your Brand, the Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships