Buyology: Truth and Lies About Why We Buy
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture-full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
The new Why We Buy is an essential guide-it offers advice on how to keep your changing customers and entice new and eager ones.
Country | USA |
Author | Paco Underhill |
Binding | Audible Audio Edition |
Format | Unabridged |
IsAdultProduct | |
Label | Blackstone Audio, Inc. |
Manufacturer | Blackstone Audio, Inc. |
PublicationDate | 2011-05-05 |
Publisher | Blackstone Audio, Inc. |
Studio | Blackstone Audio, Inc. |
ReleaseDate | 0000-00-00 |