The Cadillac Story: The Postwar Years (Stanford General Books)

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The Cadillac Story: The Postwar Years (Stanford General Books)

The Cadillac story is more than the story of a car company. It is, in many ways, the story of the American automobile industry itselfâ€• which, as much as any industry, drove Americaâ€™s growth in the twentieth century and defined who we are as a people: mobile and prosperous. Cadillac, again and again, played a critical role in that story, for both good and ill. In the depths of the Great Depression, the brand redefined itself and the luxury market. After World War II, it epitomized expansive prosperity. Then, in the 1980s, it epitomized the industrial crisis that had suddenly overtaken America. Today, Cadillacâ€™s struggle to survive in a furiously competitiveâ€•and suddenly internationalâ€•automobile industry mirrors the challenges facing American industry as a whole. Its success in meeting those challenges will have much to say about the future of American industry and of General Motors.

Country	USA
Author	Thomas Bonsall
Binding	Hardcover
Brand	Brand: Stanford General Books
EAN	9780804749428
Edition	1
Feature	Used Book in Good Condition
ISBN	0804749426
IsEligibleForTradeIn	1
Label	Stanford General Books
Manufacturer	Stanford General Books
NumberOfItems	1
NumberOfPages	240
PublicationDate	2003-11-19
Publisher	Stanford General Books
Studio	Stanford General Books
ReleaseDate	2003-11-05

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