Riding The Waves of Culture: Understanding Diversity in Global Business
R 803
or 4 x payments of R200.75 with
Availability: Currently in Stock
Delivery: 10-20 working days
Condition: USED (All books are in used condition)
Condition - Very Good The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.
Riding The Waves of Culture: Understanding Diversity in Global Business
As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, sociopolitical environment and cultural system. Riding the Waves of Culture shows international managers how to build the skills, sensitivity, and cultural awareness needed to establish and sustain management effectiveness across cultural borders. This revised edition is updated with new research and statistics.
More than an encyclopedia of cultures and customs, this essential guide:
Describes successful and failed cross-cultural business transactions of multinational organizations such as AT&T, Heineken, Motorola and Volvo
Offers techniques managers can use to anticipate and mediate some of the difficult dilemmas of international management
Uses country-by-country graphs, examples, and other comparisons to illustrate how different cultures regard and respond to various management approaches
