In this book, you will learn:
Recent estimates show that one in five Americans has listened to a podcast within the last month. Podcast listeners are well-educated, tech savvy individuals with a higher than average amount of disposable income. Seeking out the right audience with meaningful, targeted advertising can result in a surge in business at a fraction of the cost of a traditional advertising campaign in television or radio.
While podcast audiences are smaller in size, they are often more engaged. Many podcast listeners view the hosts as trusted friends or reliable experts, and having them endorse your business can have incredible benefits.
Success or failure is often the result of correctly planning your campaign.
You will also learn the basics of structuring an effective podcast ad campaign, which covers:
Podcast advertising is an exciting opportunity for your business to grow in popularity and profits. Glenn Rubenstein's book will give you valuable insight and a head start in this rapidly growing medium.
| Country | USA |
| Brand | CREATESPACE |
| Manufacturer | CreateSpace Independent Publishing Platform |
| Binding | Paperback |
| UnitCount | 1 |
| EANs | 9781539374466 |
| ReleaseDate | 0000-00-00 |
