(Not) Getting Paid to Do What You Love: Gender, Social Media,

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(Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work

An illuminating investigation into a class of enterprising women aspiring to â€œmake itâ€ in the social media economy but often finding only unpaid work

Profound transformations in our digital society have brought many enterprising women to social media platformsâ€”from blogs to YouTube to Instagramâ€”in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose â€œpassion projectsâ€ amount to free work for corporate brands.
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Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can â€œmake itâ€â€”and stand out among freelancers, temps, and gig workersâ€”Duffy asks us all to consider the stakes of not getting paid to do what you love.

Country	USA
Author	Brooke Erin Duffy
Binding	Kindle Edition
EISBN	9780300227666
Format	Kindle eBook
Label	Yale University Press
Manufacturer	Yale University Press
NumberOfPages	320
PublicationDate	2017-06-27
Publisher	Yale University Press
ReleaseDate	2017-06-01
Studio	Yale University Press

(Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work

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