New Patient Accelerator Method: How I Scaled a Four Location, $1,000,000 + Cash Pay Physical Therapy Clinic - In a Place Where Health Care is Free (...And, In One of the Poorest Parts of the Country)
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New Patient Accelerator Method: How I Scaled a Four Location, $1,000,000 + Cash Pay Physical Therapy Clinic - In a Place Where Health Care is Free (...And, In One of the Poorest Parts of the Country)
The belief that you need to market to doctors or remain trapped inside of the insurance system is built into the culture of the physical therapy profession. Building relationships with doctors is idealized and having more of them refer to you is how you are allowed to believe is the only way to grow a private practice. But what if there was another way? What if it could be easier than having to relentlessly suck up to the doctors, baking cakes and cookies in exchange for patients? And what if there was an alternative to accepting peanuts from insurance companies who pay barely enough to keep the doors open - never mind take home a profit? This book is that alternative and Paul Gough - one of the worlds first physical therapists to scale a successful cash pay clinic beyond one location - shares with you his exact system for attracting more cash pay patients, making more profit - and still getting home by 5pm each night. Here's just some of what you will learn in this book: - How to attract patients happy to pay in CASH (bye-bye insurance headaches) - How to get floods of new patients - even if you can't get referrals from doctors - How to 10 X your clinic PROFIT using an easy to copy direct marketing system - How to add at least $100k in cash pay revenue (in the next 12 months) - Where to find cash pay patients - and without needing a huge marketing budget
