Invisible Influence: The Hidden Forces that Shape Behavior

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Invisible Influence: The Hidden Forces that Shape Behavior

Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we makeâ€”from what we buy, to the careers we choose, to what we eatâ€”in his latest New York Times bestseller that is a â€œrare business book thatâ€™s both informative and enough fun to take to the beachâ€ (Fortune.com).

If youâ€™re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.

Without our realizing it, other peopleâ€™s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if weâ€™re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesnâ€™t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we donâ€™t want to look like a soccer mom.

By understanding how social influence works, we can decide when to resist and when to embrace itâ€”and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger â€œis consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in actionâ€ (Publishers Weekly).

Country	USA
Author	Jonah Berger
Binding	Kindle Edition
Edition	Reprint
EISBN	9781476759753
Format	Kindle eBook
Label	Simon & Schuster
Manufacturer	Simon & Schuster
NumberOfPages	272
PublicationDate	2016-06-14
Publisher	Simon & Schuster
ReleaseDate	2016-06-14
Studio	Simon & Schuster

Invisible Influence: The Hidden Forces that Shape Behavior

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