Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
R 603
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Condition: USED (All books are in used condition)
Condition - Very Good The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
Explains the concept of branding and how best to use it as a marketing strategy.
