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Monetizing Innovation: How Smart Companies Design the Product Around the Price
R 832
Monetizing Innovation: How Smart Companies Design the Product Around the Price

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
R 429
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Purple Cow: Transform Your Business by Being Remarkable
R 422
Purple Cow: Transform Your Business by Being Remarkable

Marketing Strategy: Based on First Principles and Data Analytics
R 2,077
Marketing Strategy: Based on First Principles and Data Analytics

Contagious: Why Things Catch On
R 590
Contagious: Why Things Catch On

Diffusion of Innovations, 5th Edition
R 432
Diffusion of Innovations, 5th Edition

Foundations of Marketing (MindTap Course List)
R 4,046
Foundations of Marketing (MindTap Course List)

Made You Look: How to Use Brain Science to Attract Attention and Persuade Others
R 1,651
Made You Look: How to Use Brain Science to Attract Attention and Persuade Others

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
R 412
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

The User Experience Team of One: A Research and Design Survival Guide
R 1,301
The User Experience Team of One: A Research and Design Survival Guide

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