Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering

The Tipping Point: How Little Things Can Make a Big Difference

Freakonomics Revised and Expanded Edition

Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)

Built to Last: Successful Habits of Visionary Companies (Good to Great, 2)

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches

Empowered: Ordinary People, Extraordinary Products (Silicon Valley Product Group)