The Indispensable Milton Friedman: Essays on Politics and Economics

Capitalism, Socialism, and Democracy: Third Edition (Harper Perennial Modern Thought)

The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market

The Data Detective: Ten Easy Rules to Make Sense of Statistics

Scientific Advertising: 21 advertising, headline and copywriting techniques

Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Emotional Design: Why We Love (or Hate) Everyday Things

People Buy You: The Real Secret to what Matters Most in Business

Introduction to Design Thinking for UX Beginners: 5 Steps to Creating a Digital Experience That Engages Users with UX Design, UI Design, and User Research. Start Building Your UX Career